Google’s algorithms keep changing with time and SEO has been evolving at a lightning speed. In the past six months, there have been interesting changes in the field of search engine marketing.
Focusing on mobile users
It has been a well-known fact that the presence of mobile users has been increasing at a rapid rate. Mobile accessibility has brought various changes in the SEO strategies. Today when the website owners check the distribution of traffic then they can witness that most of the people are visiting the website through their smartphones. Mobile searches had surpassed the desktop searches two years ago. Webmasters should consider mobile as the default traffic base and divert their focus from desktops. If you’re still not doing it then you’re losing out on opportunities.
Optimizing the website based on user intent
Search engines display results based on the intentions of the user. Today most of the search engines have become quite clever in understanding the user intent and making sure that they get what they are looking for. Though keywords search is still important but optimizing the content of the articles according to the user requirements is the need of the hour. You need to investigate what the users are searching at the moment. One of the best methods to do this is to check the suggestions that Google displays when you type something in the search box. Along with this, you need to keep pace with analytics, check what is working and what is not working. If any user is in search for a good lawn care service then he or she would search for this specific term in the search engine. For example, people looking for lawn care service in Michiana can type http://www.greenwoodlawncare.com.
Though people feel that multi-channel and cross-channel marketing are similar but they tend to be two different forms of marketing. Cross-channel mainly helps in marketing the brand by using different channels and avenues. One of the major aspects of cross-channel marketing includes targeted ads that are based on searches based on social media.
Understanding the importance of voice search
Voice search is still considered to be an ongoing project in the world of technology. There have been many experiments done on it for making it user-friendly. The fact that it has already become the fastest growing search option shows the importance of this medium. SEO marketers have already started to focus on this aspect of promotion as Google Now has been giving huge importance to this feature. Voice search is here to stay and it is one of the most important advancements of 2017.